If your business does not rank in the top 20 spots on the major search engines, you might as well be in the millionth ranking spot. However, techniques such as search engine optimization (SEO) can increase search engine rankings. The costs of SEO services run into tens of thousands each year.

Business blogging offers an affordable solution for small business. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. Learning the basic skills of search engine optimization and good content management are keys to better rankings for bloggers. iWorks provides the service of managing your blog for you, including article content creation and article submission.

Some of the main benefits of Business Blogging are;

• Develop your position and your reputation as an expert - Demonstrate your knowledge, expertise and experience on matters relating to your industry and give yourself the chance to show your expert position in your specialism.
• Business Differentiation - a blog will give you the opportunity to show how your business and services differ from (and are hopefully superior to) those of your competition. Done well, it will set you apart in terms of the benefits you offer.
• Search Engine Marketing & Visibility – Higher rankings and therefore greater visibility on the main Search Engines such as Google, Yahoo and MSN because of the updated content, great (automatic) structure and the focused content which will attract Search Engines and readers alike.
• Communicating - You have the opportunity and the ideal tool to start to open up new and very real communications channels with your customers, prospects, partners and suppliers.
• Public Relations & Press Releases – While not the ideal use for blogs from the point of view of blogging purists, business blogs remain fabulous marketing tools to distribute and then promote your company information and press releases.
• Lead Generation – additional visitors, better positioning and improved search engines ranking all provide the chance to develop an increased lead generation opportunity. 
• Brand Awareness - An ideal channel through which to put your brand in front of the customer and communicate what it stands for – you could be a small company or multinational, either way you are strengthening your online position.
• Educational Marketing - Show how your products and services can solve your customers problems rather than rely on interruption marketing and “in your face” selling. You could also look at this in terms of relational marketing because that’s exactly what you’re creating, better relationships with your marketplace.
• Internal Communications – a blog is an excellent tool to help to share information easily within your company, manage projects, develop teams and hugely improve the internal communications.